Iceland to stock organic food at non-organic prices

Supermarket chain Iceland is due to increase the amount of organic food it stocks dramatically. Better still it will sell the food at the same price as its non-organic own brand products.

The UK Government has under-invested in organic farming. As a result 80 per cent of Iceland's organic vegetables will come from abroad. 70 per cent of the organic food sold in the UK is imported and only 2 per cent of UK farm land has full organic status. Many more farmers want to go organic but Government money to support their conversion has run out. As a result British farmers are losing out on the organic boom. This is why Friends of the Earth and 50 other organisations, including supermarkets, are backing a Bill calling for the Government to set a target for increasing organic production in the UK.

Friends of the Earth Real Food Campaigner, Sandra Bell said, "Once again Iceland has grasped the initiative. The public want Real Food, produced without GMOs and pesticides, at affordable prices. This is what Iceland is going to do. It's now up to the other supermarkets to do the same."